May 2014


  • Market shares were significantly changed in 2013 due to refiner strategy changes, pullouts, station sell-offs, debrands/rebrands, as well as changes in advertising and gasoline price personality. How will your territory (or your suppliers’) or your competitors’ territories be affected?

  • Shell, the nation’s top gasoline marketer, gained market share in 2013. Phillips66 and Marathon gained share while BP and ExxonMobil lost share. The Lundberg Survey Atlas reveals state detail behind these trends, including Tesoro successfully leapfrogging Chevron in California for top share.

The 2013 Share of Market Atlas gives you U.S. maps for selected majors and independents. You get individual company gasoline marketing territories, color-coded, and state market shares by brand. Twenty-one selected companies for 2013 include: Alon USA, BP, Cenex, Chevron, Citgo, ExxonMobil, Flint Hills, Gulf Cumberland, Hess, HollyFrontier, Irving, Lukoil, Marathon, Murphy, Phillips66, Shell, Sinclair, Sunoco, Tesoro, Valero, and Western Refining.

To see example of market share map for Hess click here.

Lundberg Retailer Gasoline Share of Market Atlas. First published in 2013, Lundberg has updated the gasoline market share Atlas for thirteen of the nation's biggest gasoline retailers. The Retailer Atlas includes Casey's, Costco, Kroger, Kum&Go, Kwik Trip, Maverik, Meijer, RaceTrac, QuikTrip, Sam's Club, Sheetz, Thorntons, and Wawa.

LUNDBERG is the sole source for state taxable sales and shares. Heavy in-house research allocates sales of independent marketers to their suppliers; the results include more than 4,000 tax-paying entities. The Atlas is the result of one full year of data collection, research and analysis by Lundberg specialists.
AVOID BOGUS estimates, sloppy approximations, double-counting of gallonage, and out-of-date information when dealing with gasoline sales data and shares. Use Lundberg.

Your purchase of the 2013 Atlas arms you with decision-making data and ongoing referential intelligence all year long. Special discounted rates are available to Lundberg Share of Market Report subscribers. [Note: Prior editions dating back to 1968 are also available for historical comparison purposes.]
For further information email or call Crystal Vance at (805) 383-2400.

Tel:(805)383-2400  Fax:(805)383-2424