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Issue DateTitleSubjectsCAPTION
Jun 20 2024
Jobber Supplied Open Dealers On Top
NATIONAL CLASS OF TRADE STUDY, 2023
Station Population



Contrary to popular myth, major branded outlets are not in decline nationally according to exclusive Lundberg field data. Jobber-supplied, major-branded, open dealers are still the most populous class of trade. Herein we examine the change in class of trade since 2018 and zero in on four markets.
Jun 11 2024
Car and Regulatory Headwinds
CHEVRON MARKETING METRICS
Company Profile



Since hitting rock bottom in 2018, Chevron branded station count is up by 531 nationwide, and it purchased a refinery along the way. The nation's second biggest integrated major oil company has grown its branded C-store network and increased refining capacity to 1.06-million barrels per day. The company is suffering from dwindling fuel sales in its stronghold, California.
May 23 2024
Chronic Disconnect
REVIEW OF AAA TRAVEL ESTIMATES
Demand



AAA's holiday car travel projections have been high versus actual gasoline demand by a factor of ten on average according to our study. The AAA forecasts are widely reported by media as gospel without anyone asking about the historic track record. This report examines 14 years of AAA forecasts versus gasoline demand, and finds some shocking results.
May 15 2024
Truck/SUV Sales Hit Record High
U.S. VEHICLE FLEET TRENDS, 2023
Fleet

Demand

Myth: U.S. motorists are increasingly moving to small sedans and electric vehicles in order to get better fuel mileage. This trend will accelerate the "energy transition" and according to government plans, devastate gasoline sales. Reality: EV sales are declining while sales of large pickup trucks and SUVs set an all-time record high last year. This report examines vehicle fleet trends which are vital to the health of the U.S. retail gasoline business.
Apr 25 2024
How, Why
2024'S 59¢ SPRING PRICE RUN-UP
Retail Prices



Retail gasoline prices have advanced rapidly since January 5, clobbering motorists with a 59¢ hike on average nationally. Prices are up despite anemic gasoline demand and faltering economic growth. In addition to seasonal RVP penalties, crude oil's breaking out of the $70-$80 price band is underlying 2024's Spring pump price hike.
Apr 22 2024
Marathon, Post-Speedway
VITAL STATS FOR TOP U.S. REFINER
Market Share

Company Profile

Marathon sold its Speedway division to 7-Eleven in 2021. Three years on, how is Marathon faring? It continues to hold the nation's top gasoline market share despite jettisoning its retail division. In a cruel twist, retail margins have exploded higher since Speedway was sold, enhancing 7-Eleven's coup. Herein we update vital statistics for the nation's biggest refiner.
Mar 19 2024
More Motorists, Lower Price
WHY 2023 GASOLINE DEMAND NOTCHED UP
Demand



Gasoline demand increased 1.5% in 2023 according to Lundberg data which tracks taxable gasoline sales monthly, by state. Tailwinds last year included declining retail prices, a growing population of motorists, and a growing jobs market. The U.S. Dept. of Energy, meanwhile, is still forecasting a collapse in demand by 2030. We beg to differ. Main finding: U.S. gasoline demand has not peaked.
Mar 07 2024
Buoyed By Fuel Margin
GASOLINE STATION VALUES STILL RISING
Station Population

Regional

Strong gasoline margins are causing gasoline station values to rise according to data presented herein. Nationally, the average asking price for a gasoline station soared 17% between 2021 and 2024. Gasoline outlets are still coveted by buyers despite struggling fuel throughputs, talk of energy "transition", and higher interest rates.
Feb 14 2024
Southwest Star
DALLAS, GASOLINE MEGA-MARKET
Market profile

Station Population

The vast 13-county Dallas metro market with its fast expanding population is a star fuel volume generator, even by Texas terms. Station throughputs have expanded to 119,000 gals./month on average. Here we update market shares, throughputs, and station population details culled from sole source Lundberg census data.
Jan 25 2024
Record High Levies
GASOLINE TAXES BURGEONING
Taxes



State and local governments have been hiking gasoline taxes at a furious pace since 2019. On average, since 2019, motorists are forking over an additional 6.2¢ gal. in tax. California remains the kingpin, clobbering motorists with a gasoline tax that exceeds $1.40 per gallon. That is, unless, one drives a heavily subsidized electric car, enabling road tax scofflaw status.
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