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Issue DateTitleSubjectsCAPTION
Mar 12 2025
Temporary Flatline
2024 GASOLINE DEMAND REPORT
Supply/Demand



Increased vehicle fleet efficiency, a sluggish jobs market, and a reduction in travel rendered 2024 gasoline demand growth flat. However, several new trends are afoot that could revive demand growth in 2025 and beyond.
Mar 05 2025
Mean Reversion
REFINING MARGINS MODERATE
Refining

Consumption/Supply/Demand

U.S. refiners turned in another strong performance in 2024 with refining margin averaging $29.59 per barrel. Despite strong refining margins the past four years, refiners are still looking to close plants, including Lyondell's Houston refinery which shut last month.
Feb 26 2025
Georgia on Our Mind
ATLANTA STATION CENSUS 2024
Market Profile



Atlanta station throughputs averaged 101,300 gallons per month last year, including market leader QuikTrip's towering 391,400 gals/month. Another important development was the recovery in the lessee dealer outlet count. Herein we update market shares, throughputs, and station population details culled from sole source Lundberg census data.
Feb 14 2025
Inflection Points
GASOLINE IMPORTS/EXPORTS
Imports/Exports

Refining

U.S. refiners exported 854,000 b/d of gasoline last year, 205,000 b/d more than were imported. This marks the ninth consecutive year of gasoline net-exporter status. Big changes are afoot in 2025 including multiple refinery closures both here and abroad, as well as the possible resumption of Russian exports. Trend reversals are possible for domestic demand, biofuel subsidies, electric cars, refining capacity, and import/export partners.
Jan 23 2025
Building Fuel Supply Juggernaut
SUNOCO MARKETING METRICS, 2024
Company Profile

Market Share

Sunoco exited upstream in 1988. It exited refining in 2011. It exited retailing for the most part in 2018. Yet its iconic flag still flies in 40 states and Sunoco has transformed itself into a wholesaling juggernaut. Thanks to several acquisitions, it now holds an astounding 124 terminals in its marketing stable.
Jan 13 2025
5-Year Winning Streak
2024 RETAIL GASOLINE MARGIN METRICS
Retail Margins



Retailers had another fine year in 2024 as measured by cents per gallon gasoline margin. Last year was the fifth consecutive year of strong retail margins, further cementing that the higher margin regime is here to stay. Modest relief in credit card costs and interest rates, combined with a slowing of wage growth, enabled retailers to pass on 1.2ยข to motorists.
Dec 16 2024
Not Transitioning
STATION POPULATION CROSSCURRENTS 2024
Station Population



The United States added 700 gasoline stations nationally in 2024 according to our study. This is the fourth consecutive year the population has increased, bringing the total to 144,100. The increase comes despite several headwinds, and belies the myth of "energy transition". This year's average throughput was flat, this study finds
Dec 09 2024
Branded Outlet Growth Arrested
EXXONMOBIL MARKETING METRICS
Company Profile



The nation's biggest super major, ExxonMobil, celebrated a massive capacity expansion at its Beaumont plant last year. It persevered with this project despite 2020's downturn and pervasive government talk of transitioning away from petroleum. Herein we examine Exxon's branded station count, gasoline market shares, and refining capacity.
Nov 15 2024
California Issues Refiner Death Sentence
NEW LAWS PUSH INDUSTRY TO THE BRINK
Refining

Regulations

California Governor Gavin Newsom, the state legislature, and regulatory agencies, are hell-bent on destroying California's oil industry including refiners, distributors, and retailers. Refinery closures mean motorists will be dependent on foreign refiners for supply, at nosebleed prices. Meanwhile, the grand scheme to force motorists into electric cars is failing. Even so, motorists will be limited to just half a gallon per day on average come 2030, per state rules.
Nov 05 2024
Shell Rationalizes Refining Business
NORCO IS LAST REMAINING U.S. PLANT
Company Profile

Refining

Market Share
Since 2000, Shell has sold or closed 10 refineries, leaving it with just one plant, Norco. It has dropped from the nation's top gasoline market share to fourth. Its loss of interest in U.S. refining coincides with a new zeal for gasoline retailing, and emissions reductions.
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