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Issue DateTitleSubjectsCAPTION
Oct 17 2024
A Dearth of Customers
ECONOMICS OF E-CAR CHARGING STATIONS
Regulations



Gasoline retailers are still being told by experts that they must install electric vehicle chargers to survive the "energy transition" and cash in on lucrative subsidies. Outlays for fast chargers run $50,000 to $100,000 each. This report finds that the numbers still don't add up, mainly due to a lack of e-car driving customers. Automakers are still losing billions on e-cars, and rapidly scaling back expansion plans.
Sep 24 2024
Refiner, Marketer, Retailer
MOTIVA SHARE DECLINING
Market Share

Company Profile

Motiva's U.S. gasoline market share has declined despite significant growth of its Shell branded network in some markets. The Saudi owned refiner-marketer added 17 units to its retail joint-venture last month, expanding its return to retail after an eleven-year absence.
Sep 18 2024
Weak Economy Taking Toll
GASOLINE DEMAND FALTERING
Demand



Gasoline demand has reversed to the downside so far in 2024 despite lower fuel prices. Headwinds include a sluggish jobs market and increasing vehicle efficiency. In August, the Bureau of Labor Statistics (BLS) said it will revise employment 818,000 jobs lower than had been reported during 12 months ending March 2024.
Aug 29 2024
Shift Toward Merchant Status
GROWTH VALERO STYLE
Company Profile

Market Share

Valero's U.S. gasoline market share is gaining despite hemorrhaging branded outlets. The nation's second largest refiner is building clout via unbranded gallonage and expanding refining capacity. Unfortunately, Valero is also under assault from California's attempt to control refining margins.
Aug 21 2024
Summer Seasonality Waning
GASOLINE DEMAND SEASONALITY 2023
Demand



Contrary to myth, the nation's driving season does not start during Memorial Day weekend. According to Lundberg data it instead runs from the start of May through August. May's demand is comparable to July's most years, a finding reported exclusively in the Letter back in 2018. Herein we update gasoline demand seasonality for recent years and find Summer's demand jump has softened.
Jul 24 2024
A New Direction
PHILLIPS 66 MARKETING MOVES
Company Profile



Phillips 66 says it plans to sell off $3-billion in non-core assets. This would be in addition to the two refineries it shut down in recent years. At the same time, the company continues to pursue its re-entry into retail gasoline marketing, with zeal. Herein we examine the nation's fourth largest refiner, Phillips 66.
Jul 22 2024
Store Sales Flourishing
C-STORE INDUSTRY METRICS 2023
Station Population

NACS

Convenience store sales, ex-fuel, rose to $327.6-billion last year according to The Association for Convenience and Fuel Retailing (NACS). In addition to this, the industry added more than 2,200 outlets despite significant headwinds including stiff interest rates, labor cost increases, and a reduction in food stamp spending.
Jun 20 2024
Jobber Supplied Open Dealers On Top
NATIONAL CLASS OF TRADE STUDY, 2023
Station Population



Contrary to popular myth, major branded outlets are not in decline nationally according to exclusive Lundberg field data. Jobber-supplied, major-branded, open dealers are still the most populous class of trade. Herein we examine the change in class of trade since 2018 and zero in on four markets.
Jun 11 2024
Car and Regulatory Headwinds
CHEVRON MARKETING METRICS
Company Profile



Since hitting rock bottom in 2018, Chevron branded station count is up by 531 nationwide, and it purchased a refinery along the way. The nation's second biggest integrated major oil company has grown its branded C-store network and increased refining capacity to 1.06-million barrels per day. The company is suffering from dwindling fuel sales in its stronghold, California.
May 23 2024
Chronic Disconnect
REVIEW OF AAA TRAVEL ESTIMATES
Demand



AAA's holiday car travel projections have been high versus actual gasoline demand by a factor of ten on average according to our study. The AAA forecasts are widely reported by media as gospel without anyone asking about the historic track record. This report examines 14 years of AAA forecasts versus gasoline demand, and finds some shocking results.
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