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Lundberg Letter Current Issues    
Issue DateTitleSubjectsCAPTION
May 25 2017
Retailer, Motorist Relief Continues
UPDATE: CARD FEE PAYOUTS AT THE PUMP
Retail Prices

Payment Forms

Retailers got another break in cents/gal. credit card fees last year, thanks mostly to lower retail gasoline prices. In early 2017 the fees have edged up a tad but are sweet versus 2012's all-time painful high. Latest research by this Letter shows that reductions in fee terms have been helping but improvements have tapered off.
May 19 2017
The Magic Lives
MAJORS' 2017 PUMP PRICE PREMIUM GOING STRONG
Retail Prices

Brand Value

The pump price premium enjoyed by major brands averages an impressive 7.5ยข gal. so far this year. It's bigger than ever, despite the ongoing volleying of brand ownership and use rights among companies. This study examines the big brands' price spreads around the country and revisits the myth of disappearing brand value.
 

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