Monthly Street Price Spreads
 
Selected Brand in their Territories
 
Six month subscriptions available for 1 brand, 3 brands, 5 brands, and 10 brands. Call, 805-383-2400.Brand managers, brand builders, pricing and advertising execs, and marketers considering branding deals or market enter/exit decisions require a hard data fix on how a retail brand prices compared with its competition.

Brand* Average Street Price Spread**, Brands Pricing Higher Than Competition on Average, January 5, 2007
 
 
*selected brands
**spread is the weighted average retail price for each brand in its territory minus the weighted average price of the other brands in its territory. A positive spread indicates that the brand is pricing higher than others in its markets. All prices are self-service regular unleaded or lowest available at each station. Source: Lundberg Survey Lundberg Letter Chart
 

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