Relative newcomers to the retail gasoline scene, hypermarketers, now have close to 10% of the U.S. market. Most people have no idea how huge that really is or how small it is compared to consultants' projections. Projections that were all the rage and drew rage just a few years ago. We're talking about the hypermarketers, like Wal-Mart and Costco, that invaded retail gasoline.

 

If you need to know what they did to get that share, and what they did not do, come to the only research outfit that really did its homework: gather gasoline throughput, prices and margins by market by brand and nationally, with the best methodology in the business. Lundberg Survey got at the truth and went under fire for it. Our highly accurate findings and projections stand alone as the most realistic and valuable body of work published on this subject.

 

How we do it: field work. Specialized Lundberg personnel obtain volumes, class of trade, precise address and much more. There is no substitute for on-site expertise!

 

This 7-study package blows away the fog surrounding Big Box gasoline. You will receive these back issues of Lundberg Letter, chock full of graphs and tight text interpretation of hard data:

 

Big Boxers Flinch - UPDATE: HYPERS' GASOLINE SHARE GROWTH, 2/16/09;

 

Neither Trick Nor Treat - UPDATE: HYPERS' PRICE EDGE UNDER MAJORS, 10/25/07;

 

Share, Pump Pricing, Positioning - WAL-MART'S DECADE IN GASOLINE, 11/9/06;

 

Now Quantified, the Very Volatile - NATIONAL HYPER DISCOUNT UNDER MAJORS, 6/29/06;

 

Big Box Price Edge 2004 - HYPERMARKETER SHARE GROWING (and a piece by Dr. Walter Williams on Wal-Mart, reprinted with permission), 6/28/04;

 

"Conventionals” Still Being Built Despite HYPERMARKETERS' GROWING SHARE, 11/7/02;

 

Margin Study: Big Box Not Below Cost - ZERO MARGINS AND OTHER ILL-ADVISED FADS, 9/20/02 (the original report that started it all).

 

Contact Crystal Vance, 805-383-2400, for more information. Thanks in advance for your interest.