June 2016


  • Market shares were significantly changed in 2015 due to refiner strategy changes, pullouts, station sell-offs, debrands/rebrands, as well as changes in advertising and gasoline price personality. How will your territory (or your suppliers’) or your competitors’ territories be affected?

  • Shell, the nation’s top gasoline marketer, lost market share in 2015. Marathon, meanwhile, saw its market share soar. The Lundberg Survey Atlas reveals state detail behind these trends. Alert: Market shares and rankings will change dramatically after Shell and Saudi Aramco complete the split of Motiva.
AVOID BOGUS estimates, sloppy approximations, double-counting of gallonage, and out-of-date information when dealing with gasoline sales data and shares. Use Lundberg.

The 2015 Share of Market Atlas gives you U.S. maps for selected majors and independents. You get individual company gasoline marketing territories, color-coded, and state market shares by brand. Nineteen selected companies for 2014 include: Alon USA, BP, Cenex, Chevron, Citgo, ExxonMobil, Flint Hills, Gulf Cumberland, HollyFrontier, Irving, Marathon, Murphy, Phillips66, Shell, Sinclair, Sunoco, Tesoro, Valero, and Western Refining.

To see example of market share map for Citgo click here.

Separate Report: The Lundberg Retailer Gasoline Share of Market Atlas includes gasoline market share for thirteen of the nation's biggest gasoline retailers. The Retailer Atlas includes Casey's, Costco, Kroger, Kum&Go, Kwik Trip, Maverik, Meijer, QuikTrip, RaceTrac, Sam's Club, Sheetz, Thorntons, and Wawa.

LUNDBERG is the sole source for state taxable sales and shares. Heavy in-house research allocates sales of independent marketers to their suppliers; the results include more than 4,000 tax-paying entities. The Atlas is the result of one full year of data collection, research and analysis by Lundberg specialists.

Your purchase of the 2015 Atlas arms you with decision-making data and ongoing referential intelligence all year long. Special discounted rates are available to Lundberg Share of Market Report subscribers. [Note: Prior editions dating back to 1968 are also available for historical comparison purposes.]
For further information email or call Crystal Vance at (805) 383-2400.

Tel:(805)383-2400  Fax:(805)383-2424