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Lundberg Letter subscribers, do you need to help others better understand issues and facts confronting your business? When distribution of one of our back issues is important in your communications efforts, please contact us. Corporate and association leaders and others have had us email or print and mail bulk copies to board members, conference attendees and/or other audiences over the years. Sometimes we can do this gratis. Call Crystal Vance, 805-383-2400.
Lundberg Letter Current Issues    
Issue DateTitleSubjectsCAPTION
Aug 12 2019
Low Price, High Volume Credo
NEW ERA FOR MURPHY USA EMERGING
Station Population

Market Share

Retail Price
Murphy USA is growing its station count and store size, keen on reversing recent foot traffic atrophy while retaining its low-price, high-volume credo. Six years on from spinoff, the retailer is facing new challenges after a fallout with Walmart. This report tracks ten years of vital Murphy statistics including fuel sales, throughput, and margin and measures Murphy USA's street price position in three key markets.
Jul 30 2019
(Still) Pregnant With Potential
WALMART'S THIRD DECADE IN GASOLINE
Station Population

Market Share

Retail Price
Walmart gasoline debuted 23 years ago and has gone through many fits and starts ever since. Through it all, the world's top retailer has amassed a 4.1% share of the U.S. gasoline market and has plans to grow it further. This, despite kicking its long time partner, Murphy, to the curb. This report examines Walmart's ever changing gasoline channels and features its retail price discount in three cities.
 

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